Paula brings over 20 years of brand management and strategic marketing experience to ACF. Reporting to the CEO, she leads global marketing and PR initiatives to strengthen and enhance ACF’s reputation in the media and entertainment sector.

She has worked across Direct-to-Consumer, B2B, and nonprofit organizations, delivering integrated marketing strategies and overseeing brand management across all media channels. At ACF, Paula has shaped the firm’s public profile, building strong relationships with top-tier media outlets and securing high-impact coverage of the firm’s key transactions and milestones.

She holds a Postgraduate Diploma from the Institute of Direct and Interactive Marketing and is a member of the Chartered Institute of Marketing.